Better Together: Havas Sports & Entertainment
A Letter from Mikey Hersom, President of HSE USA
You know us as the creative minds behind experiential market leader ignition and content marketing pioneer Cake, but as of today we are now one company: Havas Sports & Entertainment.
This merger is the result of a yearlong strategic integration plan that aligns with the larger “Better Together” initiative central to the Havas Group. At launch, HSE in the USA is already part of an international network of sports, music and entertainment experts that sit at the core of 46 Havas Villages around the world.
At HSE USA, we bring our content and experiential expertise together with the support of Havas Media, and can deliver fully integrated solutions and end-to-end campaigns in sponsorship and partnership management, creative content development, and experiential execution, all backed by unrivaled resources.
I’ll be heading up the new agency, reporting to Colin Kinsella, Chief Executive Officer of Havas Media North America. The core leadership team at HSE is comprised of leaders from both organizations.
We continue to be based out of our Havas Group’s New York village and in Havas Villages and offices in Boston, Chicago and Atlanta. Learn more on our website, and follow us as @HSE_USA on Facebook, Instagram, and Twitter.
As a team, our future has never looked brighter. We are truly Better Together. With that, let’s meet the leaders of HSE USA.
Mikey Hersom, President
Brad Jansen, EVP Strategy and Partnerships
Stacy Fuller, Executive Vice President, Creative
